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In the hustle and bustle of today’s digital-first world, many restaurants and takeaways find themselves relying heavily on third-party delivery apps. While these platforms promise easy access to customers, they come with steep commission fees and leave businesses without the tools they need to truly grow.
This is the inspiring story of one local takeaway in Doncaster that decided to take control of its future. In just 75 days, they broke free from the clutches of delivery app dependency and created a thriving digital presence that transformed their business.
The Problem: Trapped by Delivery Apps
At first glance, delivery apps seem like a great solution. But for this takeaway, they quickly became a double-edged sword.
Sky-High Commissions: With fees as high as 35% per order, their profit margins were disappearing.
No Customer Connection: The app held all the customer data, making it impossible to build direct relationships or brand loyalty.
Limited Control: From how their menu appeared to how promotions were handled, everything was dictated by the app.
For a hardworking team passionate about their food, it felt like they were losing the ability to grow on their own terms.
The Turning Point: Taking Control
When they partnered with us, their goal was clear: to create a digital presence that would bring customers back into their ecosystem, not someone else’s. Here’s how we tackled the challenge step by step.
1. Building a Website That Works for Them
We designed a modern, user-friendly website that didn’t just look good—it worked hard.
Optimized for mobile users (because let’s face it, that’s where most of us order food).
Highlighted their unique offerings with drool-worthy photos and engaging content.
Made local SEO a priority, so they showed up at the top when people searched for takeaways in their area.
2. Making Ordering Simple and Seamless
We implemented an online ordering system that made it easier for customers to order directly:
A smooth checkout process with secure payment options.
A clean, mobile-first design for on-the-go ordering.
A personalized experience that made customers feel valued.
3. Creating Real Customer Relationships
We helped them take back control of their customer interactions:
Built a database of customers to enable personalized marketing.
Launched a loyalty program that rewarded repeat customers.
Introduced email and SMS campaigns to stay connected and keep people coming back.
The Journey: 75 Days to Transformation
In less than three months, here’s how the transformation unfolded:
Weeks 1–2: Laying the Foundation
Built the website, integrated payment systems, and digitized the menu.
Captured the essence of their brand with professional food photography.
Trained staff to use the new system confidently.
Weeks 3–4: Getting Found Online
Researched local keywords to help them rank higher in search results.
Optimized their Google Business Profile for better visibility.
Added them to relevant local directories and platforms.
Weeks 5–8: Attracting Customers
Kicked off a local social media campaign with mouthwatering posts.
Launched targeted ads to reach hungry locals.
Set up an email marketing system to keep customers informed and engaged.
Weeks 9–11: Fine-Tuning for Success
Analyzed customer feedback to improve the user experience.
Made data-driven adjustments to boost conversion rates.
Monitored performance to ensure long-term success.
The Results: More Than Just Numbers
By the end of the 75 days, the results spoke for themselves:
More Customers, Less Dependence: Over 70% of their orders now come directly through their own website, cutting app commissions by 65%.
Higher Profits: With improved profit margins and a 22% increase in average order value, they’ve finally been able to reinvest in their business.
Stronger Relationships: They now have a thriving customer database and the tools to keep those relationships strong.
Lessons Learned: What Others Can Take Away
If you’re a restaurant or takeaway looking to break free from delivery apps, here’s what this success story teaches us:
Invest in Yourself: A great website and a solid SEO strategy are worth every penny.
Put the Customer First: Make it easy for them to order, reward their loyalty, and keep the experience personal.
Take Back Control: Owning your promotions and marketing makes a world of difference.
Go Step by Step: You don’t have to make the leap all at once. A gradual transition works best.
Are You Ready to Transform Your Business?
This story isn’t unique. With the right tools and guidance, any takeaway can reclaim its independence and build a future that’s profitable, sustainable, and rewarding.
At Quarx Digital, we specialize in helping restaurants like yours achieve this kind of success. From website design to online ordering systems and marketing strategies, we’re here to guide you every step of the way.
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